Munyika yehorology yemhando yepamusoro, wachi haisi kungoshandisa nguva chete; inyanzvi yeinjiniya, hunyanzvi, uye nhaka. Kune vanounganidza, vatengesi, uye vatarisiri vema brand, kuratidza zvisikwa izvi zvakanaka nenzira inokudza hunyanzvi hwavo kwave kuri chinhu chakakosha kwenguva refu. Kudiwa uku kwakakonzera shanduko huru muchikamu chakakosha asi chakakosha chezvigadziko zvewachi, nevagadziri vava kusanganisa zvinhu zvepamusoro, tekinoroji yemazuva ano, uye dhizaini yakagadzirwa kuti vatsanangure patsva mawachi emhando yepamusoro anoratidzwa pasi rose. Muna 2024, musika wepasi rose wezvigadziko zvewachi, unokosheswa pamadhora mabhiriyoni 1.2 zvichienderana neHorology Accessories Industry Report (HAIR), wagadzirira kukura kwe7.8% gore negore, zvichikonzerwa nekudzokororwa kwezvitoro zvemhando yepamusoro muzvitoro uye musika wevaunganidzi wezvigadziko zvewachi zvekare uye zvidiki.
Zvichienderana neizvi, kambani inogadzira zvishandiso zvemhando yepamusoro yekuSwitzerland inonzi Horizon Display Solutions yakabudirira zvikuru muindasitiri iyi nekutanga kwemuunganidzwa wayo wemazuva ano wezviratidziro zvewachi zveAtelier Series, mutsetse wakagadzirwa kuti usanganise mashandiro azvo nekunaka kwemumyuziyamu. Yakaburitswa paBaselworld Watch and Jewellery Show yegore negore munaKurume 2024, Atelier Series yakakurumidza kuva nyaya huru, ichirumbidzwa nevatungamiriri vema brand, vaunganidzi, nevagadziri vezvitoro nekuda kwekutarisisa kwayo zvinhu zvakadzama uye kuzvipira kuchengetedza kunaka kwema wachi ayo.
Kwemakumi emakore, nzvimbo dzekuchengetera wachi dzaiwanzoonekwa sezvinhu zvekupedzisira—zvigadziko zvekutanga zvakagadzirirwa chete kutengesa wachi kana kuchengetera. Asi sezvo musika wezvinhu zveumbozha wachinja kuenda kune zviitiko zvekutengesa nekuunganidza zvinhu, basa renzvimbo dzekuchengetera wachi rachinja zvikuru. Nzvimbo dzemazuva ano dzepamusoro dzinofanira kuzadzisa zvinodiwa zvitatu: kuchengetedza wachi kubva mukukuvadzwa kwemuviri nekukuvadzwa kwezvakatipoteredza, kuratidza magadzirirwo ayo kune vangangotenga kana vanoyemura, uye kuenderana nechiratidzo chechiratidzo chewachi yainoratidza.
Horizon's Atelier Series inotaura nezvezvinhu zvitatu izvi zvine hunyanzvi hwekugadzira zvinhu zvitsva uye hunyanzvi. Chigadziko chimwe nechimwe chakavakwa nehwaro hwewalnut nhema kana marble yeItaly inogadzirwa nenzira inochengetedza nharaunda, yakasarudzwa nekuda kwekugara kwayo kwenguva refu uye kugona kwayo kuwedzera kupenya kwesimbi kwemawachi emhando yepamusoro pasina kuafukidza. Nzvimbo dzinosangana pakati pewachi nechigadziko dzakafukidzwa neganda re microfiber rakapfava, risingarwadzise allergies—rinounzwa kubva kukambani yemhuri yeganda reganda muTuscany—rinodzivirira kukwenya pamabhokisi ewachi nezvishongo uku richipa kubata kwakachengeteka, kusingatsvedzeri.
Chinosiyanisa Atelier Series nevanokwikwidza nayo isystem yayo yekudzora nharaunda, chinhu chisingawanzoonekwa mumawachi evatengi kana ekutengesa. Module diki, yakanyarara uye inonyungudutsa, yakavanzwa mukati mechigadziko chechigadziko, inochengetedza hunyoro hwe45-50% - huwandu hwakakodzera hwekuchengetedza mafambiro emawachi, tambo dzeganda, uye zvikamu zvesimbi. Izvi zvinoshandura mutambo kune vanounganidza munzvimbo dzine hunyoro, uko hunyoro hunogona kukonzera ngura pamagiya ewachi kana kupwanyika kwemabhande eganda nguva isati yakwana, uye kune vatengesi vanoratidza mawachi kwemaawa akawanda vasina kudzora mamiriro ekunze kwevault yepamusoro.
"Takapedza mwedzi inopfuura gumi nemisere tichiongorora kusasimba kwemawachi emhando yepamusoro munzvimbo dzinoratidzwa," akadaro Clara Voss, mukuru wekugadzira weHorizon, mubvunzurudzo yakasarudzika nebhuku redu. "Kukosha kwewachi hakusi mukufamba kwayo kana zvinhu chete; kuri mukugara kwayo kwenguva refu uye kunaka kwayo. Atelier Series yakagadzirwa kuti ive muchengeti wemutengo iwoyo, kwete kungobata chete. Sisitimu yekudzora hunyoro imhinduro kune mhinduro kubva kuvaunganidzi vakatiudza kuti midziyo yavo inonyanya kukosha yaive ichitambura nekukuvara kwezvakatipoteredza kana ikasiyiwa pazvigadziko zvechinyakare."
Nhepfenyuro iyi inopawo mwenje we LED unogadziriswa, une kupenya kunogadzirisika uye tembiricha yemavara inogona kudzorwa kuburikidza neapp yefoni. Mwenje yacho yakaiswa kuti iratidze dhayari, kristaro, uye ruzivo rwekasi rewachi pasina kugadzira kupenya kwakasimba kana kupenya—kunyunyuta kunowanzoitwa nemidziyo yekutengeserana inowanzo bvisa ruzivo rwakavanzika rwedhizaini yewachi. Kune makambani anoitisa zviitiko zve pop-up kana maonero epachivande, kugona kubatanidza mwenje munzvimbo dzakawanda kunogadzira kuratidzwa kwakabatana, kunonyudza ruzivo rwevatengi.
Kuzadzisa Zvinodiwa zveMusika Wakasiyana-siyana
Pasi rosechiratidziro chewachimakitimusika wekumirahaisi yega; inoshandira zvikamu zvitatu zvakasiyana: vatengesi veumbozha, vaunganidzi vepachivande, uye mapoka ekushambadzira zviratidzo (zvezviitiko uye kuburitswa kwezvigadzirwa). Chikamu chimwe nechimwe chine zvinodiwa zvakasiyana, uye Horizon yakagadzira Atelier Series kuti ishumire zvese zvitatu zvinobudirira.
1.Kune vatengesi vemafashoni, nzvimbo inowanzo kuve yepamusoro, uye dhizaini yeAtelier Series inobvumira kurongedza nekuronga mastand kuti nzvimbo yecounter ive yakawanda pasina kukanganisa runako. Sarudzo dzematombo emarble dzinonyanya kufarirwa nezvitoro zvepamusoro-soro, sezvo dzichienderana nedhizaini yemukati yezvitoro zvakaita seRolex, Patek Philippe, naAudemars Piguet. Vatengesi vanobatsirwawo nedhizaini yestand isingagadzirisike zvakanyanya—module yekubvisa hunyoro inongoda kugadziriswa kamwe chete pamakore maviri ega ega, uye mapurasitiki eganda emicrofiber anogona kutsiviwa zviri nyore, zvichideredza mari yekuchengetedza kwenguva refu.
2. Vaunganidzi vepachivande, panguva iyi, vari kutsvaga mhinduro dzekuratidzira dzinoshanda sekushongedzwa kwemba. Dhizaini yeAtelier Series yakanaka uye isina kutaurwa zvakanyanya zvinoreva kuti inogona kugara padhesiki remuunganidzi kana pasherufu sechishandiso cheunyanzvi, pane kushandisa chishandiso chekuchengetera zvinhu chinoratidzika sechigadzirwa cheindasitiri. Mhando dzema walnut base, dzine huni dzadzo dzechisikigo uye mitsetse yakapfava, dzave kufarirwa nevaunganidzi vanokoshesa musanganiswa wezvinhu zvinobatsira uye dhizaini yemukati. Vaunganidzi vazhinji vanosarudzawo sevhisi yekuveza yakagadzirwa neHorizon, iyo inovabvumira kuwedzera zita remuenzaniso wewachi, zuva rekutenga, kana monogram yavo pachavo pasi pechigadziko, vachichishandura kuita chiyeuchidzo chakasarudzika chinoenderana newachi.
3. Kune zvikwata zvekushambadzira zvemhando yepamusoro, kutakurika uye kuchinjika kweAtelier Series ndizvo zvinhu zvakakosha pakutengesa. Mastand acho akareruka (mamodheru emarble base anorema 3.2 kg chete, nepo maversion ewalnut ari 1.8 kg) uye anouya nemabhegi ekufambisa akagadzirirwa iwe, zvichiita kuti akwane pazviitiko zve pop-up, mashoo ekutengeserana, uye kuona vatengi vega. Masisitimu emwenje nehunyoro anodzorwa neapp anogona kurongerwa kare munzvimbo dzakasiyana, zvichiita kuti mawachi aratidzwe zvakanaka kungave kuri munzvimbo yakaoma yegwenga kana muguta rine hunyoro regungwa.
Muongororo yakaitwa munguva pfupi yapfuura, kambani yeOmega inoshandisa wachi dzemhando yepamusoro dze24 Atelier Series inomirira kuburitswa kwayo kweSeamaster muna 2024 muDubai, guta rinozivikanwa nekunyorova kwaro uye chiedza chezuva chakajeka. Sisitimu yekudzora hunyoro hwezvigadziko izvi yakadzivirira mawachi kubva mukukuvadzwa nehunyoro, ukuwo mwenje we LED unogadziriswa wakacheka chiedza chenzvimbo iyi kuti uratidze dhayari rebhuruu rakakurumbira reSeamaster nebezel receramic. Mutungamiriri wekushambadzira wedunhu reOmega, Karim Al Farsi, akataura kuti vatengi vakawedzera ne22% mukubatana kwavo nemawachi aya zvichienzaniswa neakaburitswa kare achishandisa madhisiki akajairwa, nevatengi vakawanda vane mari yakawanda vachiona kutarisirwa uye kutarisisa zvinhu zviri mudhizaini sechimwe chezvinhu zvakakonzera sarudzo dzavo dzekutenga.
Kugara kwenguva refu uye Kutsvaga Tsika Dzakanaka: Nheyo Yekutanga yeBrand
Munguva iyo vatengi nemabhizinesi vachikoshesa kuchengetedza zvinhu, Horizon yakaisa tsika dzakanaka muchikamu chega chega chekugadzirwa kweAtelier Series. Nzungu nhema dzinoshandiswa mumatura dzinobva kumasango ane certification yeFSC muPacific Northwest yeUS, uko kutemwa kwematanda kunodzorwa kuitira kuti pave nekuchengetedzwa kwemasango. Marble wekuItaly akacherwa kubva panzvimbo iri muCarrara inoshandisa michina inoshandisa magetsi kuderedza kuburitswa kwecarbon, uye kurongedza kwese kweAtelier Series kunogadzirwa nekadhibhodhi rakadzokororwa 100% risina zvikamu zvepurasitiki.
Horizon yakabatanawo neSwiss Watch Conservation Foundation (SWCF), ichipa 2% yekutengesa kweAtelier Series kuti itsigire zvirongwa zvinodzoreredza mafambiro emawachi ekare uye kutsigira kudzidziswa kwevashandi vechidiki vemawachi. Kuzvipira uku kwekudzorera kwakabata mwoyo yevaunganidzi nemakambani ane hanya nezvakatipoteredza, vazhinji vavo vari kukoshesa kubatana nevanogadzira zvishandiso zvinoenderana nezvinangwa zvavo zvekuchengetedza hupenyu.
"Kugara kwenguva refu hakusi chinhu chinotinetsa pakushambadzira; ibasa redu," akadaro Markus Berger, CEO weHorizon. "Indasitiri yeumbozha ine basa rakasiyana rekuchengetedza hunyanzvi nezviwanikwa zvechisikigo, nekuti zvigadzirwa zvedu zvakabva mune zvese zviri zviviri. Nekushandisa matanda eFSC, zvinhu zvinoburitsa utsi hushoma, uye kutsigira kuchengetedza wachi, tiri kubatanidza Atelier Series nebasa guru rekuchengetedza nhaka yehorology yezvizvarwa zvinotevera."
Maitiro eIndasitiri uye Maonero eMusika
Kutangwa kweAtelier Series kwakaunza ruzha rukuru muzvikamu zvema "horology" nezvitoro zvemhando yepamusoro, nekutengesa kwekutanga kwakapfuura zvaitarisirwa neHorizon ne35% muchikamu chekutanga cha2024. Vatengesi muAsia neMiddle East, misika miviri iri kukura nekukurumidza yemawachi emhando yepamusoro, ndivo vanonyanya kufarira, nemakambani makuru akati wandei achiisa maodha akawanda kuti atsive ma "displays" avo ekare nguva yekutenga yezororo ra2024 isati yasvika.
Vaongorori vemaindasitiri vanofanotaura kuti kutarisisa pazviratidziro zvemawachi zvehunyanzvi hwepamusoro-soro kucharamba kuchikura mumakore anotevera, zvichikonzerwa nemafambiro maviri akakosha: kukwira kwemutengo wemawachi ekare (musika wepasi rose wemawachi ekare unotarisirwa kusvika mabhiriyoni gumi nemashanu emadhora panosvika 2027, zvichienderana neVintage Watch Collectors Association) uye kudiwa kwekutengesa kwezviitiko zvevatengi mushure medenda. Sezvo vaunganidzi vachiisa mari yakawanda muzvinhu zvisingawanzoonekwi, zvinokosha, vachatsvaga mhinduro dzezviratidziro dzinopa dziviriro yakafanana neyevault, nepo vatengesi vachida zviratidziro zvinogadzira nguva dzisingakanganwiki, dzakakodzera Instagram dzekukwezva vatengi vari muzvitoro munyika iri kuwedzera yedhijitari.
"Musiyano uripo pakati pe 'kuchengetera' ne 'kuratidzwa' kwemawachi emhando yepamusoro uri kuderera," akadaro Thomas Rein, nyanzvi yepamusoro paHAIR. "Vaunganidzi havachadi kuchengeta mawachi avo akakiyirwa musefa; vanoda kuafarira nemaziso, uye vatengesi vanoda kushandura mawachi kuita chishandiso chekutaura nyaya. Zvigadzirwa zvakaita seAtelier Series zvinosanganisa dziviriro, runako, uye tekinoroji zviri munzvimbo yakakwana yekushandisa shanduko iyi. Tinotarisira kuti chikamu chepamusoro chemusika wezviratidziro zvemawachi chichapfuura mwero wekukura kwemusika ne2-3 muzana mumakore mashanu anotevera."
Kune vagadziri vadiki vari munzvimbo iyi, kubudirira kweAtelier Series kwakagadzira nzira itsva yekuvandudza zvinhu zvitsva, zvichimanikidza vakwikwidzi kuti vatenge zvinhu zvakasiyana pane kuvimba nemagadzirirwo akajairika. Mamwe mabrandi atozivisa zvirongwa zvekubatanidza kudzora mamiriro ekunze kana mwenje unogadziriswa mumitsetse yavo yezvigadzirwa zve2025, zvichiratidza shanduko yakakura muindasitiri kuenda kune zviratidziro zvinoshanda, zvinotarisa vatengi.
Remangwana reChiratidzo cheWachi: Kubatanidza Tekinoroji neUnyanzvi
Sezvo Horizon iri kugadzirira kuwedzera Atelier Series nemutsara mutsva wezvigaro zvekufambisa (zvakanangana nevanowanzo unganidza mawachi avo mumakamuri ehotera kana majeti epachivande), kambani iri kutsvagawo kubatana nemakambani epamba akangwara kuti vabatanidze zvigaro izvi mumasisitimu ekugadzirisa zvinhu zvepamba. Fungidzira chigadziko chekuratidzira chinoenderana nekudzora mamiriro ekunze kwemba, chinogadzirisa mwenje yacho zvichienderana nenguva yezuva, uye chinotumira chiziviso kufoni yemuunganidzi kana mwero wehunyoro ukakwira kupfuura mwero wakakodzera - iri ndiro ramangwana riri kushanda naHorizon.
Voss akataura nezvezviitiko izvi mukubvunzurudzwa kwedu, achiti "chikamu chinotevera chezviratidziro zvewachi kubatana. Vaunganidzi vanoda kutarisa mamiriro ewachi dzavo vari kure, uye mabrandi vanoda kugadzira zviitiko zvisina matambudziko zvinobatanidza zvinhu zvemuviri nezvedhijitari. Atelier Series ingori danho rekutanga murwendo irworwo."
Kune vanofarira mawachi emhando yepamusoro, kushanduka kwenzvimbo yekuratidzwa chiratidzo chekuzvipira kweindasitiri mukukudza hunyanzvi hwekuongorora mawachi. Wachi imugumo wemazana emakore ekugadzira nekugadzira; nzvimbo inoibata haifanirwe kunge iri yekufunga zvishoma. Sezvinoratidzwa neAtelier Series, nzvimbo dzekuratidzwa dzakanakisa dzewachi hadzisi dzekungowedzera wachi yacho, dzinochengetedza nhaka yayo, uye dzinobatsirana mukuchengetedza runako rwayo kwezvizvarwa zvinotevera.
Mumusika umo chinhu chega chega chinokosha,chigadziko chekuratidzira wachimakitiyabuda mumumvuri kuti itore nzvimbo yayo sechinhu chakakosha chehupenyu hwepamusoro hwemafirimu emhando yepamusoro. Uye nevanovandudza vakaita seHorizon vari kutungamira, ramangwana rekuratidzwa kwewachi rakajeka, rinoshanda zvakanyanya, uye rinoenderana nehukuru hwemawachi ainoratidza kupfuura kare.
Nguva yekutumira: Zvita-16-2025
